Lesson Plans
Marketing I

book 

 M A R K E T I N G   I

 

COURSE GUIDELINES

OBJECTIVE: The purpose of Marketing II is to introduce students to promotion, advertising media, print advertisements, visual merchandising, and publicity, public relations and channels of distribution.  Students will tour local businesses as part of the curriculum reinforcement.  A simulated activity may be assigned at the end of the course.

 

 SUPPLIES

  • You will need a two (2) pocket folder
  •  A notebook to be used for this class only

 

 

GRADING SCALE

90’S = A

80’S = B

70’S = C

60’S = D

0= F

 

 

 

GRADING:  Grades will be based on daily work, weekly articles, cooperative learning projects, and objective tests. 

  ***Class Participation Points will be given each day***